Alternative Apparel Logo

As Creative Director for Alternative Apparel, I supervised the brand’s visual identity, including its most valuable promotional resource, the Alternative Magazine—a trend-driven catalog that highlighted the brand’s unique selection. I worked closely with photographers, providing thumbnails to guide them in showcasing the “perfect fit” of our clothing, which set us apart from direct competitors. These curated photos were then incorporated into catalog layouts, which were printed and distributed to clients across the U.S.

Alternative Apparel Catalog Layout
Alternative Apparel Magazine Layout
Alternative Apparel Magazine Layout
Image of Alternative Apparel Catalog Spread
Image of Alternative Apparel Catalog Spread
Image of Alternative Apparel Business Cards