As the creative director for Alternative Apparel, I supervised the company’'s brand including its most valuable promotional resource, the Alternative Magazine (a new trend catalog). Thumbnails would be given to the photographers to showcase the "perfect fit" aspect of their clothing line that set them apart from their direct competitors. The curated photos were then incorporated into layouts that were then printed as catalogs and distributed to clients across the U.S.
While at Alternative Apparel, I also managed the projects of junior designers who served our internal sales and screen-print departments.